Tracks Reimagined

Our beloved Tracks is getting some seriously sexy upgrades, and managing partner Andrew Feinstein is feeling good about the changes.

The tall, suited entrepreneur greets me warmly before giving me a quick tour of the expansive RiNo nightclub, stepping over tools and speaking over the clamor of workers. This is Andrew.

“We just got started three weeks ago,” he says, reminding me that the revamp is still in its infancy. He turns a corner and demonstrates with a raised (but unfinished) platform that houses a DJ booth and scarlet, velvety appointments that appear to be the most recent of VIP redesigns. With a March 21 relaunch, you can bet there’s round-the-clock hammering and sawing going on.

“We’ve expanded VIP from three areas to seven,” he says. “We’re redoing the lounge, but we won’t launch that part until April.” He points to a large entryway in a south wall. “I don’t know if you remember, but that used to be a bottleneck. We’ve opened it up.”

On reopening day, Tracks will host a private VIP party from 7:30pm–9pm. “It’s for longtime customers,” he says. When asked how he determines longtime customers, he assures that the staff will know people by their faces. “Then, after 9, we’ll open Tracks to the public.”

Perhaps most impressive is the 40×12 LED wall they’re constructing. “It’ll be the largest LED wall in Denver that isn’t in the Pepsi Center,” he says. Hopefully the gorgeous display won’t steal the thunder from the Jessica Sutta’s live performance on the 21st.

(Wait. The former Pussycat Doll?)

Yep. The former Pussycat Doll. She’ll be at the unveiling to perform her Billboard-topping dance tracks to get the party started.

The design difference will be apparent from the moment clubgoers enter. A wall of sequenced LED screens will greet those in line and keep them company as they wait to purchase tickets. The train station-esque ticket booth, another new addition that alludes to the club’s name, serves as the purchase-point for general admission tickets.

Once inside, the aforementioned VIP area is the first noticeable change. Once situated above revelers, the DJ booth is now at an accessible level — convenient for buying your favorite vinyl vigilante a drink or making song requests. “The DJs like it,” he says. “They don’t want to be separated from the party.”

Though Andrew won’t say exactly how much Tracks is spending on the upgrades, he coyly offers: “It’s … substantial.” Andrew says the inspiration came from seeing visual displays in premiere Miami and Vegas nightclubs. “We want to bring the cutting edge of tech to Denver,” he informs. “And not just among the gay bars; I mean among any of the bars in Denver.”