Doritos Comes Out for LGBTQ with Queer Commercial
There is nothing better than a good bag of Doritos. You could have the worst day, and a bag of Doritos will pick you up and make you smile.
And they just got better. Doritos has come out for the LGBTQ community in a big way.
The commercial is in Spanish, so that the following will be a translation of these two fantastic videos. Thanks to LGBTQ Nation for the Translation of the videos.
The first video shows the Spanish family visiting the grave of their ancestors. It is a tradition taken as a celebration of the dead each year to honor and remember their family.
A ghostly figure rises from the grave:
“Hello, family,” Uncle Alberto says. “How is everyone?” Another man appears behind him.
When asked who the newcomer is, the ghost says, “He’s Mario. My partner.” The men hold hands and look into each others’ eyes, as the family gasps.
But his sister’s response is what has made the short spot so popular online. She starts clapping with happiness for Uncle Alberto.
“What a miracle,” she says. “I thought you’d be alone forever.”
The tagline at the end of the spot is, “It’s never too late to be who you are.”
“In Mexico, the Day of the Dead is a celebration of life. It’s a moment to share our respect, love, and unity for all the people we cherish, even if they are gone,” the company says. “And it’s an opportunity for Doritos Mexico to celebrate love and our commitment to the LGBTQ community every day. With the commercial ‘It’s never late to be who you are,’ we want to say that it’s never too late to share your true self, and when you are ready, we will support you.”
The next video is based on actual events in which a father reached out to the Reddit community for help. During the video, you see him talking to the community about how to support his son. The Reddit community tells him to embrace and support his LGBTQ son.
We’re really proud of the accomplishments that have been achieved with Doritos Rainbow,” Doritos Mexico marketing director Eduardo Córdoba said at the time. “We believe the moment is right to show that our commitment extends beyond a proud celebration every June.”
The beauty of these two videos runs deep with two different dynamics of acceptance and understanding. Often, LGBTQ people are targeted, forgotten, or hide in isolation while trying to find a way to communicate who they are. In many cultures and many families, this can run into problems.
Doritos, like Starbucks, have shown that through film and creation, understanding the world around us and the people we love, care for, and support have a story to tell. So grab a bag of Doritos; enjoy the videos and reflect on the LGBTQ people in your lives.
Featured image courtesy of social media.
